I’ve had a brilliant time recently working on two separate
Ladies Pamper Evenings, providing massage treatments. Although I have had my
massage chair for quite some time and have had a fair few opportunities to use
it, I’ve never had to do so under strict time considerations and with such a
fast turnaround in customers - so I was understandably nervous!
Firstly, I had to consider what would be suitable treatments
to offer. I decided to keep things simple and not overstretch myself, and opted
to offer 15 minute seated chair massage (done over clothes and without the use
of any oils) or as an alternative, hand and arm massages using one of my deliciously scented massage balms. I also took along
some plain Grapeseed oil in case I was required to treat anyone with nut
allergies or in pregnancy.
Then there was the question of how to capture details of
people wishing to sign up for a treatment. The easiest solution seemed to be to
create a form I could leave on a nearby table, which marked out each 15 minute appointment
slot and allowed people to sign up to the time of their choice – this seemed to
work really well, to my relief! I also used a shortened version of my
consultation form, just to ensure I was not treating anyone with a
contraindication to massage and to capture some vital contact information from
potential new customers.
I also spent a bit of time and money investing in some
marketing materials such as a branded polo shirt (easier and more comfortable
to work in than a salon tunic), business cards, discount vouchers and vouchers
to offer as raffle prizes for the event organisers. I also bought myself a money
belt to strap around my waist, meaning it was easier to store payments taken
from customers and to find the right change for them.
I needn’t have worried about working on these events. I was inundated with appointments on both evenings and had glowing feedback from those I treated –with any luck I may have found myself some new customers out of it, and at the very least it has allowed me spread the word about Sea Breeze Therapies and give people a taster of what I can do. The whole experience was brilliant from start to finish - getting out of the therapy room and into the 'real' world made such a welcome change and I met some amazing women - from those who had a massage to my fellow therapists and stallholders.
I needn’t have worried about working on these events. I was inundated with appointments on both evenings and had glowing feedback from those I treated –with any luck I may have found myself some new customers out of it, and at the very least it has allowed me spread the word about Sea Breeze Therapies and give people a taster of what I can do. The whole experience was brilliant from start to finish - getting out of the therapy room and into the 'real' world made such a welcome change and I met some amazing women - from those who had a massage to my fellow therapists and stallholders.
The best feedback I had was from a lady who resurfaced from
her head massage saying “That was amazing. This room is so noisy - how on EARTH
do you manage to make us feel like this with so much going on all around?” It just goes to show that massage really can
take you away from yourself and transport you to somewhere entirely different.
And I think we all need a bit of that sometimes!
